Banyan Tree has a new hotel brand in Phuket, with rooms from S$50 a night

Banyan Tree Group has debuted its first property under its new HOMM make with the opening of HOMM Bliss Southbeach Patong, located in Phuket, Thailand – the same island where Banyan Tree first set root in 1994.

HOMM is one of five new brands within Banyan Tree Group's growing ecosystem of concepts that seeks to "provide a sensible lifestyle and globally diverse experiences, while embodying the feeling of dwelling", the group said in a printing release.

In December 2021, the group appear that it would double its footprint of 54 properties across 23 countries by 2025 with the introduction of five new brands in the next 18 months. New brands include Garrya, HOMM, Page, Veya and Escape. The latter ii are described as brand extensions of Banyan Tree.

HOMM backdrop are described every bit being ideal for families, couples and business executives alike, offering guests reliable services, signature facilities, communal dining options and well-designed, price-friendly accommodations.

HOMM Bliss Southbeach Patong is the brand'south starting time ever location. The beachfront property, located on the quiet southern end of Patong Bay, features a full of 71 rooms. It boasts unrivalled views of the Andaman Sea. The newly refurbished embankment-inspired guestrooms are bathed in natural calorie-free, with 39 rooms featuring sea-facing private balconies and terraces or ground-floor plunge pools.

Guestrooms, bathed in natural low-cal, feature a beach-inspired pattern. (Photo: Banyan Tree Group)

The property also offers two outdoor pools, beachfront access and proximity to meridian tourist attractions. Culinary offerings include quick bites and grab and go snacks from Seagulls on Southbeach, and all-twenty-four hour period dining restaurant Rice Bowl, known for its authentic Thai cuisine.

Night view of HOMM Bliss Southbeach Patong. (Photo: Banyan Tree Group)

Equally office of the group'southward larger Stay For Good sustainability programme, each HOMM property will play advocate for a unique endangered species, centrally displayed in the lobby areas via origami art. At HOMM Elation Southbeach Patong, an origami Black Billed Gull is meant to raise awareness of the native bird mostly found in nearby rivers and littoral areas. Waste matter-reduction initiatives and educational programmes for locals will also be implemented.

The hotel lobby. (Photograph: Banyan Tree Group)

"With the introduction of our HOMM brand, we strive to provide guests with true 'sense of abode' comforts that human action as a base camp for new experiences and adventures, while simultaneously supporting the local community. HOMM Bliss Southbeach Patong's close proximity to Phuket's culturally rich attractions and coastal region provides global travellers with the ability to fully engage with locals and foster sustainability and stewardship practices through Banyan Tree Grouping's earth-renowned Stay For Good programme, a blueprint for time to come HOMM locations to come up," said Chatchaya Jearranai, hotel manager of HOMM Elation Southbeach Patong.

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Source: https://cnalifestyle.channelnewsasia.com/experiences/new-hotel-phuket-homm-bliss-southbeach-patong-thailand-298001

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